Thursday, December 11, 2008

Is SkinMedix an Authorized Retailer? 

Good question! We know that our customers are sometimes confused about the terms “authorized” and “unauthorized” retailers, so we’d like to set the record straight.

 At SkinMedix.com we provide only the highest quality products from America’s leading manufacturers. But the fact is that big corporations like to have as much oversight over their marketing as possible, because more control means bigger profits. They like to operate vertically—that is, with direct control over everything from research to manufacturing to retail sales. This makes it easier to keep retail prices high and profits as big as possible.

 We love their products, and so do our many satisfied customers. But that doesn’t mean that SkinMedix.com needs to be part of the big corporations’ distribution systems. 

 Big companies want you to buy from their “authorized” dealers because they make a bigger profit. At SkinMedix.com, we operate outside the corporate system. We are not authorized to sell many fine products at such low prices by the manufacturer, but we are certainly authorized to do so by the laws of the United States.

Wasn’t There a Legal Case About This?

 Yes, there was! In one recent case, the Supreme Court held unanimously that an American company cannot block the domestic sale of genuine products that had been obtained through legal channels. The Court ruled that once a product had been distributed in an authorized manner (the “first sale,” according to Federal copyright law), the copyright owner had no further control over the product's fate.

 The Supreme Court's decision overturned a lower court case establishing copyright law as a defense against unauthorized retailers. In 1996 the United States Court of Appeals for the Ninth Circuit, in San Francisco, had ruled that a distributor of genuine beauty products had infringed the copyright on a brand of hair products manufactured in the United States for sale at a discount. In the U.S. market, the products were intended for exclusive sale in salons.

 The Supreme Court ruling supports free trade that benefits American consumers. The products in question are authentic American-made goods, not counterfeit or pirated. Trademark law was not at issue in this case because the challenged products were legitimate products authorized by the manufacturer for sale. So big corporations sought to use copyright law as a source of protection.

 How do I benefit?

 Simple—lower prices! Because SkinMedix.com is free to sell genuine cosmeceuticals at a price determined in a free market—not by the manufacturers—we can offer bigger savings than other retailers.

 We are proud of our products and stand behind each and every one. All products on the website are guaranteed to be authentic. At SkinMedix.com, we are dedicated to your total satisfaction and well-being. We don’t just sell cosmeceuticals—we provide happiness!